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Content Marketing is the new age of marketing. It is focused on providing the readers and/or potential customers with information which contains relevant content versus the old fashioned way where content marketing companies simply put together flashy websites to catch the consumers’ attention.
Joe Pulizzi, of www.junta42.com, the co-creator of the first ever Content Marketing Playbook, admits that he stole the idea from Brian Clark’s eBook. Pulizzi makes the following statements when explaining his playbook, “What is it? - 42 ways to tell and share your business story through content. The examples include long-form, short-form, social media, online, print and in-person initiatives. We've also included over 50 mini-case studies and well over 100 resources relevant to each content marketing tactic. The goal - to create an ongoing content marketing resource for marketing and publishing professionals...”
Aside from providing multiple examples of how to best work with Content Marketing, the Playbook also explains what the technique entails, in what kind of business environment it will work best – and, where not and, “3 Key Play Points” – i.e., tips. Lastly, the Content Marketing Playbook provides you with a current industry example applicable to the pertinent point.
Some of the marketing strategies that the Content Marketing Playbook recommends include eBooks, White Paper, the use of Case Studies, Industry Ranking System and Mobile Applications.
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